White Rabbit Magic Shop is a family-owned and operated business that teaches, sells, and entertains in the art of magic. White Rabbit was founded on the principle of magic being more than just a bunch of tricks, but an emotion one feels when experiencing something new, exciting, or mystifying. It all started with a dream of a twelve-year-old little boy; a dream to someday open a magic shop and theater, in order to educate and entertain people of all ages, in the art of magic. Today, that little boy is now married and has four kids of his own. 

When his eldest son Joshua heard about his father's dream, he set out to help make that dream a reality. While attending school for classical guitar, Joshua developed his own passion for music and the arts in general. He sought to find a place where not only could he realize his father's dream, but could fulfill his own dream as well. To his father's surprise, Joshua started White Rabbit Magic. Now our magic expands well beyond prestidigitation, we create the magic of movies as well. Named after our family snow white bunny, White Rabbit Magic was born.

White Rabbit Magic provides magic tricks and supplies, for people of all ages and levels. Our goal is to provide a positive experience for magicians, aspiring magicians, or individuals who want to learn a few simple tricks.

The White Rabbit Magic Shop is a proud sponsor of the Internet radio show Magic Talk, hosted by James E. Lantiegne, and the home to VC Saturday's Magician Lunch. This store not only provides you with the props necessary to start your magical adventure, but also gives you the ability to learn the ins and outs of the craft from seasoned professionals, like our resident magician, James Lantiegne, plus many other esteemed magicians throughout the Ventura County area. It truly is a must see magical experience you don't want to miss out on. 

And that is why the very first line of our Mission is, "We believe in Magic".


Joshua is the eldest son of James and Julie Lantiegne and the owner of the White Rabbit Magic Shop. He recently purchased the store in order to keep the family business and the magic of his Father's dream alive. Although Joshua's original passion for the arts was music, not magic, his eyes have been opened to the awe-inspiring wonder of magic. Now, with newfound inspiration, Joshua is continuing his life's passion for music and performing while operating White Rabbit Magic as well. Today, Joshua hopes to bring the same sense of inspiration and wonder that he experiences to all those who enter the magic shop - and beyond.

Joshua J. Lantiegne - "I believe in Magic."


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